Columbus Fury

DIGITAL INTERNSHIP | 2024

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What is the fury

The Columbus Fury is one of the seven teams in the Professional Volleyball Federation.

The first women's professional volleyball league was a dream internship for a lifelong volleyball player like me.

As a digital intern, I got to work for the Corporate Partnerships team- collaborating with impressive companies.

how I contributed to the INAUGURAL season

Partnership management

By developing strong relationships with over 15 partners, I was able to align their brands with the Fury’s vision, optimizing our collective digital footprint. This collaboration resulted in a more unified and powerful online presence that resonated with our audience.

I took a data-driven approach to my role, generating comprehensive reports and engaging PowerPoint presentations that highlighted key analytics. These insights were instrumental for our partners, enabling them to understand and improve their digital performance.

This transparency and clarity fostered trust and strengthened our partnerships.One of my proudest achievements was surpassing 1.4 million website engagements in just four months. This was accomplished through strategic UX optimizations that enhanced the user experience, making our online platforms more accessible and engaging for fans. Additionally, my role was highly cross-functional, allowing me to support various departments including marketing, ticketing, and activation. By providing digital assistance and innovative solutions, I helped streamline operations and amplify our outreach efforts. Overall, my internship was marked by impactful collaborations, data-driven strategies, and a relentless focus on enhancing the Fury's digital presence and partnership success.

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Analytics

User research is just as important as design. This is why I proactively used Google Analytics to learn more about our customer's behavior.

USER TECHNOLOGY

applying DESIGN

After studying Design Thinking in my classes, I was ready to put my knowledge to real life scenarios.

Design can be seen in the graphics that surround the stadium, in the layout of an excel sheet, in the usability of a website and a million other ways.

project cycles

With a start-up team in a brand new league, I got to play a part in many huge projects.

Getting to see projects like Mindfulness-Mondays and the Party Zone be enjoyed by our fans was one of the most rewarding parts of the internship.

Information
technology

Much of the in-season demand was needed in graphic design.

However, I studied database and system design in school, enabling me to help the Fury with their backend organization of assets for their partners.